Electronic Arts, the world’s biggest games publisher (the creator of Fifa and The Sims)  was a company, where one of our Yellow Jelly Partners, Mark Casey spent a whole year creating and producing branding and marketing materials for EA’s European market. “It was a game players dream come true. We had to game everyday so we knew the products inside out.” Mark said.

Mark’s role was to assist in building the in house creative department for the European division of EA. “It was literally, play hard, work hard.” Mark remembers his first week there. “I had only been there for a week and the whole of EA Europe (approx 400 staff) were treated to a weekend at Euro Disney Paris. It was a fantastic weekend and set the stone for the year ahead” Mark says.

The mid-to-late nineties was a busy period. There was the launch of the in house agency called ‘Noise Advertising’. Press, poster, TV and radio campaigns where created and produced by the new agency for EA sports. TV commercials were created,  and posters were erected in Moscow’s main central square to promote the launch of the new ‘Soviet Strike’ game. This was a great PR stunt, that saw coverage in the game’s press…(more to come)

So play hard. Work hard. And most of all have fun.