Yellow Jelly London has been talking over the last few months about the launch of a new beer for the UK market. Will it happen? Who knows. We’ve had a number of strategic meetings. We’ve carried out our research. And we’ve drunk plenty of beer. The good thing is, it tastes really good.

Over the years our Jelly Babies have worked on a number of food and drink brands. Part of the team recently worked on an Adnams Annual Report, others have worked through-the-line on Carlsburg, Pilsner Urquell and Budweiser to name a few. Here is a taste of a project one of the Jelly Babies created in the past.

Taste is a subjective sensation, everyone’s palate is different. So when it comes to beer, if we all liked the same ones, life would be dull. A good beer should be handsome and beautiful, but not all beers look the same. The same applies to branding. Below is an interesting branding project carried out for a gastro brewery, the project was by Vaughen, one of our senior Jelly Babies.

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